regular architecture
anything but the usual
Kevin Nguyen, Denver-based architect, self-professed foodie, needed a brand that would capture his style and design philosophy. The name “Regular” ecapsulates Kevin’s belief that high-end spaces should be accessible and comfortable places where customers become regulars. However, Kevin’s style is anything but basic — thus a backwards logo and a little irregularity.
Regular shakes up the conventional Denver scene with a high-brow meets low-brow aesthetic, so this brand looks to the bold, simple, and versatile design of iconic streetwear brands like Supreme for inspiration.
Kevin’s deep understanding of how kitchens and restaurants need to function allows him to create spaces that are both practical and beautiful. His roster of clients includes James Beard Foundation and MICHELIN Guide recognized restaurants such as Beckon and The Wolf’s Tailor.
Creative direction + brand design for AGENCY PAPER LAUNDRY. photography by Jeff Fierberg.
Inverting the way this business card design would typically use gloss further adds to the idea of disruption — irregularities and challenging the concept of the norm.
Branding with swagger
turning clients into
