Arriba Abajo - ATX
COME UP TO GET DOWN
A vibrant Mexican cantina on the fourth floor of the Hyatt’s Thompson Hotel, where patrons can come for group experiences centered around drinking and dining. Inspired by the popular Mexican toast “Arriba, Abajo, al centro, pa’ dentro” — which translates to “Up, down, to the center, drink!”
Creative direction and brand design for agency Paper Laundry. Strategy and implementation: Fylament. Interiors: Dream Hotels. Social and web direction: CNW Web buildout: BentoBox.
A barrel of monkeys. Custom wayfinding, funky window graphics curiously alluring neon signs draw passersby up to the fourth floor location.
A custom tile work mural within the pool waters was recreated and worked into the branding, paying hommage to Mexican workmanship, artistry and music.
